Piarra Beck is the CEO and Founder of the Piarra Plush Collection. Her journey began in 2016 when she decided to take part in the hair extension business. Piarra was introduced to the beauty industry at a young age. Born and raised in Memphis, Tennessee, Piarra spent most of her time in her aunt’s beauty salon. She had always been attracted to all the wonders of beauty enhancement. Healthy hair was very important in her family and one way they would protect and grow their natural hair they would install full extensions. Her environment molded her natural passion for hair extensions. At the tender age of fifth-teen Piarra received her first set of extensions. As a young woman she remembered shopping around continuously looking for the best and affordable bundles, but she could never find the perfect extensions. After moving to North west Arkansas, Piarra noticed a lack of hair extension variety. She was determined to build an empire that would cater to the NWA and someday the nation. She then began her research and was determined to find the best! She worked hard, began to network with entrepreneurs and fell into the world of hair distribution. She sampled hair extensions from different vendors and finally found a distributor that met her every need. Quality, price, and satisfaction. She then decided to partner with (blah blah hair vendor) to start her own business. She believes that everyone deserves the hair of their dreams. She wanted to help other women feel as empowered and beautiful as she did in Piarra Plush Collection extensions. Piarra’s Plush Collection continues to grow as Piarra expands her business portfolio with innovative and profitable brand building ventures. As the number of options for beauty products continues to grow, Piarra will remain ahead of the curve and will work these trends to the benefit of her loyal customers.